Re: Upselling in the member area
I’m not so bothered by upselling in members areas. So many people do it in one way or another … Fleshlights, Flirt4Free, VODs, etc. I look at it as a way for the site owner to make some extra money. Let’s face it, after they pay the webmaster and the processing fees, there’s not a lot left over. This is a way for them to supplement their income and continue improving their site.
I could be wrong, but I think a site with really good content is going to be so quick to upsell to other sites.
I’m also not bothered by it so much because the industry is changing. Rebilling is declining or dying a slow death. Many more surfers are cancelling their rebilling right away and moving on to another site. After you’ve been a member of Corbin Fisher, for example, and you’ve burned through their videos, why would you stick around month after month to see another 8-12 videos every month when you could move on to Sean Cody and get another 450 videos? You could move on and come back to Corbin Fisher is a few months and get another 100 videos. Sure, there are still a lot of rebillers out there, but it’s not like it used to be. So I don’t necessarily believe that I’m losing out on these upsells, I don’t expect most surfers are going to rebill anyway.
Finally, just food for thought, but if we’re going to start demanding a piece of the upselling pie from sponsors, don’t they have the right to demand it from us? Let’s say you use their content for a freesite and you also link your freesite to something other than the sponsor, perhaps you have links to your own freesite hub that sells all kinds of other things, or maybe a VOD theatre, shouldn’t the sponsor be entitled to a cut?
And what about your AVS sites, shouldn’t the AVS be entitled to a cut of your upsells? Some of your AVS sales are coming from the AVS itself, we don’t all get our own traffic to our AVS sites. An AVS surfer that upsells in your member’s area might not be upselling to the AVS’s premium members area, so the AVS loses.
As long as the upsells are not happening on the outside of the member’s area, I’m not terribly worried about.
I think we all lose more revenue through glitches where the referral code gets drops when a server hiccups, or when a surfer looks at our freesite and then types in the sponsor’s Web address into their browser, or when a surfer that we send cancels and then rejoins the site a month later by going to the site directly. Those are all areas where I think we lose more money.