Although it’s probably been this way for a while I’m finally starting to focus more on Newsletter delivery for a couple of our properties and we’ve noticed consistent problems for anyone signing up with a Yahoo address.
We use Mailpoet for our newsletter distribution and it appears that a lot of Yahoo addresses never conform their subscription (despite being seemingly genuine accounts. We’ve had readers complain that they’re not getting any mail). For those who successfully confirm their emails they almost always bounce as ‘spam’.
We’re guessing this is just Yahoo being a dick and not implementing whitelisting measures when someone confirms, perhaps due to adult content in the newsletters.
Does anyone know of this problem and has anyone discovered a way around it? We’re contemplating adding something to the sign up forms to alert people not to use Yahoo, because there’s no point, they probably won’t get the newsletter anyway.
What are your thoughts?