Is it a conversion join ratio difference between billers ?

Webmaster Discussion
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#1

Hi there,

We are working with Epoch for billing and I wonder if you notice a conversion rate difference (billing page hits / payments) between billers such as ccbill, verotel, epoch etc.

Thank you.

#2

Re: Is it a conversion join ratio difference between billers ?

In my honest opinion, Epoch is the best. Vendo have always been good to, just because of how they work out their pricing.

I would also say having secondary billers such as WAP, Mobile, SMS etc is also a must, which is why NATS is always a 100% must for any site i push.

#3

Re: Is it a conversion join ratio difference between billers ?

I have checked lately, but Epoch did always seem to convert better than CCBill. I think it was largely due to the fact that an Epoch sign-up needed a name, credit card, and postal code (much more private) whereas CCBill required name and full address, everything.

#4

Re: Is it a conversion join ratio difference between billers ?

Actually CC Bill no longer requires full address, their new forms have been simplified (removed address, city, state).

There are differences between billers. I sometimes switch between them if I feel one is underperforming.

You can also setup NATS to serve 50% of joins one biller and 50% of joins another biller. This is the most effective way of seeing how each biller does for you and which one to keep on top of your cascade.

#5

Re: Is it a conversion join ratio difference between billers ?

[QUOTE=andreiDL;148331]Actually CC Bill no longer requires full address, their new forms have been simplified (removed address, city, state).

There are differences between billers. I sometimes switch between them if I feel one is underperforming.

You can also setup NATS to serve 50% of joins one biller and 50% of joins another biller. This is the most effective way of seeing how each biller does for you and which one to keep on top of your cascade.[/QUOTE]

I agree 100%.

#6

Re: Is it a conversion join ratio difference between billers ?

Different billers’ scrub is variable based on how strict their fraud controls are at a given time. Cascading billing is the only way to circumvent this. Even if you don’t have NATS and just use CCBill’s built-in cascade to Epoch as a second CC processor with fixed button options for alternate processing it will result in far less declines than just switching to another single processor.