I was wondering how you guys set up your sponsors and niche groups in OpenX. The program suggests that you use the “Advertiser” option to add sponsors but I’m thinking about using that for niches instead. The reason why is because niche groups are more important to me from an organizational standpoint. I need to quickly and easily add all my twink banners on my twink blogs, bear banners on my bear blogs and so on.
As I see it, if I add sponsors under Advertisers I would need to duplicate niches under Campaigns for each sponsor that had a site in that niche. For example, “Twinks” could be a campaign under Gunz Blazing, Badpuppy and several other sponsors. When it came time to find all my twink banners I’d have to remember each Advertiser and Campaign that has them, which, depending on my state of mind, could be trouble.
But if I set up Twinks, Bears, Bodybuilders, etc. each as an Advertiser, then I could set up a Campaign under each niche for different banner sizes and quickly find the banners I need. To me this seems like the fastest way to add the proper banners to my blogs.
I’m still new to this and playing with the program so maybe I’m missing something obvious. But since it sounds like several people here use OpenX I thought I’d ask how you set things up.