Just a small detail, but it looks like Google is changing (again) how it composes result pages. It used to be a pretty hard and fast rule that sites could only get a max of 2 listings per page and that if there were two on the page they’d be grouped together with the second one indented. Well, here are two examples of them not following those rules. One shows one of my sites getting three listings on a page - with two indented, the next shows the second listing down the page (at #10) from the first (at #2) and not indented.
There probably isn’t too much impact to this change other than it appears you can dominate SERPs for your own branded terms even more than before.
Re: FYI - Listings In Google Continuing To Change Format
That’s interesting, don’t see that result here though when doing the same search. Maybe something new they are still testing out and not available at all data centres?
Re: FYI - Listings In Google Continuing To Change Format
Actually, when I do the ‘bareback porn’ search today I see the 2nd indented under the first. I did that screenshot a few days ago. I was going to do a post then, but decided against it. Then I saw the double indented listing today and realized the rules really have changed - sometimes…
Since search results vary by location it’s understandable you’re seeing something different. You’re searching with personalization turned off, right?
Re: FYI - Listings In Google Continuing To Change Format
The little graphs are Alexa - I have the Alexa toolbar installed in FF. And no, haven’t refined the search.
I assume Google does something like DNS-based load balancing, so your Google.com is actually a server in the UK, not the same one I’d be hitting in New York. You’re probably hitting the same data center as Google.co.uk - they’d just serve more international results than you’d get on the .co.uk version, but there’s still probably a bit of a bias for results in the UK and pages written in en-GB.
