At InterNext I’m noticing that a huge number of the “sponsor booths” are “ad networks”. It makes me wonder what happened to the old school sponsors who had sites that you’d promote. I know ad networks have always been a thing and they have their place, but it feels like they’ve completely taken over. That said, InterNext is mostly straight porn with a little bit of gambling and cannabis mixed in.
I’m just wondering if I’m missing something. Who are these people who want an ad network rather than a traditional sponsor/affiliate relationship?
If I had to guess I’d say so many small to mid-sized affiliates went out of business that if you have a paysite you still need traffic, so they’ll buy it from an ad network. Meanwhile the “affiliates” (traffic sources) that are doing really well are the huge tubes, etc that are operating on a scale where micro-optimizations make sense, and ad networks offer that – often they start their own ad network, which is why so many exist.