Billing processor exit ratio on payment page

Hello,

I was investigating into our Epoch stats and I’m a bit surprised to see that from the beginning of the year, about 65% of our potential customers leave on Epoch payment page. For those who manage a paysite, this ratio looks normal ?

Of course we have a prejoin page where visitors type email / username / pass and agree with pricing before being redirected to Epoch payment form.

I cannot understand why someone will take time to fill out a prejoin form and provide a valid email address to leave when he has to pay, that’s weird.

Re: Billing processor exit ratio on payment page

Do the emails bounce or are they good emails? Do people with the same emails come back later on?