I was playing around a bit with ad blockers over the weekend and I noticed that most banners on my sides and others are being blocked completely. To see them I had to whitelist the websites but who of the casual surfer will actually do that? I think they won’t care too much for banners as they most likely visit sites for content and not for advertisements.
So do you think it still makes sense to put up banners on a website? Or is the space better used for something else?