I’d like to tap into the brain trust here again and ask what the logic is in a paysite offering anything other than a monthly recurring membership option. Is it simply an extra service to the customer or is there some other reason to offer these? (i.e.: Do payment processors require it?)
I’m referring to the non-recurring, “one time only” 30 day memberships, and the 90, 180 and even annual memberships.
From reading some horror stories on other forums about members who buy extended memberships and then cancel before the membership expires… and CCBill gives them a full refund, well, I don’t understand why anyone would offer these. Sure, the percentage of customers who do this is probably small but why even give them the chance?
It always seemed to me like the main goal of running a successful membership site is to get people to subscribe and continue paying a monthly fee so why offer something that does not meet that goal?
I’m also wondering if any paysite owners would be willing to discuss the percentage of customers who buy the one-time memberships vs. a monthly subscription. If the majority of people go for the non-recurring option I guess that would be a good reason to offer it.