Re: MAJOR Changes in Google SERPs Today
[QUOTE=David K.;89711]Gotta say this killed us.
Lost approximately a third of our traffic. What’s so ironic is that when we first read the news about the upcoming algorithm shift
http://tinyurl.com/4zshf7b
we were excited, as our editorial content is all original, from a paid staff of writers. [/QUOTE]
I’ve just done a quick check of the possible causes on your sig sites (don’t know if they are the ones you are referring to, but interesting to see anyway). I’m just trying to prove some theory, so I hope you don’t mind.
nightcharm.com - Almost all the content is also appearing on http://2men.e-singles.biz/ is that related to nightcharm? Some of the content is dated prior to nightcharm too.
But, a lot of the content on nightcharm is very short, and there is a theory that too many links out of a post with short text will not be valued. When you look at what Google states will benefit webmasters, they seem to be saying pages and posts with considerable text will be given more attention. Also, a lot of the posts have quotes in them. So if the post is 200 words of quoted text, with 50 original words, they’ll probably think it’s a “here, look at this” post with nothing added to it.
luriddigs.com - This should be fine. From what I see the only results showing for the copy are on FB. Looks like Google is seeing this one as original. Have you seen any changes in the US traffic for this?
queerpop.com - No copy, just images.
From what I understand, Google are looking at the copy and counting the words, counting the links out, and counting the images. So a post with one image and ten words, or a post with five images and one hundred words, will not be valued highly. Neither will a post with one hundred words and three links out from the copy. In addition, they’re checking to see if it’s published anywhere else, when, and how much has been changed/added.
This is what I’m implementing on my blogs:
Every post has one image (collage) and/or one video
Copy is approx 150 - 300 words minimum
Two links out only, one from the image (I might change this and have a lightbox) and one text link
I haven’t been tracking most of mine until very recently, but on the one or two I have been, with using original content, I am seeing a rise in US traffic.
For anyone who isn’t sure about the duplicate aspect of the change, do a search on some of your copy in quotation marks. It’s interesting to see the results, especially for sponsors.
For example, EnglishLads deals well with duplicate content, with their own pages turning up first place. But BlakeMason doesn’t even show first page for their content, they’re beaten consistently by affiliate bloggers and tube sites. On one excerpt I just ran, their affiliate page content shows up before their paysite, then their blog shows up, but in only four pages of results their actual paysite page is nowhere to be seen!
When this rolls out globally, some businesses are going to have a real problem if they don’t focus on their written content. If BlakeMason relies on affiliate sales, and their affiliates are using the duplicate content too, they are likely to see a dramatic slump in traffic and sales, IMO.