Which traffic retains best?

[marcjacob]

Does anyone know if free or tgp traffic retains better than avs traffic? It would make sense to me if it did, especially with tgp traffic as avs surfers have access to tons of porn.

You would think that tgp surfers get bored of 15 photo galleries and are like a kid in a sweetshop when they get full movies and full sets.

Anyone tested this?

[gaydemon]

I'm pretty sure Free site traffic is better than TGP, atleast the signup ratios are far better from what I have seen.

TGP sufers seems to be a totally different breed of "punters" and are often more savy when it comes to surfing for porn. I got a feeling they spend a lot of time jumping from one to another and more rarely buy a membership.

Saying that, volumes of traffic is far higher on TGPs so that could possibly make up for the low ratios.

Still I'm not a expert at that side of traffic but thats my view atleast ;)

[marcjacob]

But what about retention once theyve actually signed up? I dont seem to do well with rebills and I do wonder if its because most of my sales are avs traffic. Im wondering if what you loose on the initial ratio with tgp traffic, you could make up on the rebills?

[Relentless]

All traffic retains well if it is filtered correctly. Usually traffic leaves because it is the wrong niche, not because it is unwilling to buy.

If your site is a twink site be sure to get twink traffic from twink TGPs, twink reviews, twink SEO and other twink sources. Even a willing buyer who likes Bears or Shemales will not buy a twink site so getting that kind of traffic won't help you... even if it is traffic willing to buy something else.

It's about filtering, not about source type. That's why SEO traffic is so profitable.

[dzinerbear]

I think AVS traffic retains the best. I've still got people who are rebilling a couple of years down the road.

That being said, if they're actually maintaining their AVS membership, they may be unwilling to also maintain another membership to a paysite.

I think freesite traffic probably retains second best. But it's probably more impulse buying. People surfing for free porn aren't planning to buy memberships.

I think TGP traffic probably has the worst retention. Those people know how to do the $1.95 trial thing and how to find loads more free porn. I just never had much luck selling TGP memberships.

Michael

[basschick]

i've had gallery traffic that retains just as well as free site and avs site traffic. like Relentless says, filtering is a big part of it. the rest is accuracy. i've had lots of gallery surfers who retained over a year. it just depends on how you sell them. if you sell them in with a cheap price or the old "thousands of pics" line, they don't retain as well as if you tell them about the site and the models accurately.

[abostonboy]

It'a about filtering. My answer at first thought was AVS traffic doesn't retain worth shit. Then Michael felt it retained best. So, now its real hard to give an answer.

There are just so many variables. The main one being the quality of the site. Does a tgp/free site/AEN builder market the same site and compare amongst all three traffic sources?

[marcjacob]

it just depends on how you sell them. if you sell them in with a cheap price or the old "thousands of pics" line, they don't retain as well as if you tell them about the site and the models accurately.

Thats interesting because Ive never figured that I can effect retention. Ive always known that I can effect ratios. I guess Ill have to review my work and see what I can change.

I need to learn filtering too, Im still not sure about it.

[gumdrop]

i've had gallery traffic that retains just as well as free site and avs site traffic. like Relentless says, filtering is a big part of it. the rest is accuracy. i've had lots of gallery surfers who retained over a year. it just depends on how you sell them. if you sell them in with a cheap price or the old "thousands of pics" line, they don't retain as well as if you tell them about the site and the models accurately.

That's basically it in a nutshell.

[abostonboy]

Thats interesting because Ive never figured that I can effect retention. Ive always known that I can effect ratios. I guess Ill have to review my work and see what I can change.

I need to learn filtering too, Im still not sure about it.

Marc,

It's all about matching the "right" person to the "right" site. If you say a site is soooo great and in fact it's not that great, then they will not retain. But, if you tell them that, yeah the site is not cheap, but here is what you get when you join, then you have matched the right person to the right site (hopefully).

I would say the vast majority of surfers cancel a site immediately as it was not what they thought it would be.

My 2 c

[MWCren]

I don't want to be a wet blanket or anything, but the years of the multi year rebill customer is winding down. If you can get 2 or 3 rebills out of someone, you're doing well. With literally thousands of sites out there, people tend to join, check things out, cancel, and move on. One time signups are growing in popularity, people have learned what recurring memberships mean, and they cancel early so that they won't forget in a couple of months.

That being said, there are those that will stick like glue. I find Search Engine traffic, review traffic and blog traffic to retain the best. Mainly because they are correctly filtered or have an idea of what they're looking for at the beginning. I somehow had a recurring link to BSB indexed by MSN, and I still get a few trials there that retain for 2 or 3 months each.

I do find some repeat customers that join on a one-time membership, then renew on a 3 month recurring membership, and if I had a hundred of them, I'd be a happy camper.

[abostonboy]

The one source of traffic that NEVER retained well for me was from Xtube. But, damn, that converted like cRaZy!

[MWCren]

I agree, tube traffic for me is about 90% one-time signups, and 90% of that is European. I wish I could figure out how to put the british pound sign on my join page, it makes the cost of a membership look sooooo low.

I did pretty well with GunzBlazing on XTube when that party was going on, I was promoting PPS links, but their stats show the rebills on those signups, and quite a few of them are still kickin.

[Relentless]

Many TGP sites forward their worst traffic to Tube sites. Chinese traffic and other traffic they know will not convert. It's designed to burn their bandwidth and weaken the tube model.

[marcjacob]

I wish I could figure out how to put the british pound sign on my join page

The code in html is £

[MWCren]

The code in html is £


Awww, where is a kissy face smiley when I need one.

Thanks

[basschick]

i find that sites in tight micro niches, sites in under-represented niches and sites that are part of a large quality network of sites oftenn still rebill well.


I don't want to be a wet blanket or anything, but the years of the multi year rebill customer is winding down. If you can get 2 or 3 rebills out of someone, you're doing well. With literally thousands of sites out there, people tend to join, check things out, cancel, and move on. One time signups are growing in popularity, people have learned what recurring memberships mean, and they cancel early so that they won't forget in a couple of months.

That being said, there are those that will stick like glue. I find Search Engine traffic, review traffic and blog traffic to retain the best. Mainly because they are correctly filtered or have an idea of what they're looking for at the beginning. I somehow had a recurring link to BSB indexed by MSN, and I still get a few trials there that retain for 2 or 3 months each.

I do find some repeat customers that join on a one-time membership, then renew on a 3 month recurring membership, and if I had a hundred of them, I'd be a happy camper.

[marcjacob]

This thread has pretty interesting. Ive learnt quite a bit since Gay Demon started.. thanks guys! :)

[Gaystoryman]

This is an interesting thread. I guess I am just old fashioned enough to still believe that yes filtering traffic is great for the sign up, for the join, but that it is the quality of content, the updates that occur as promised, that gets people to stick, to rebill.

In short, that how much you hold their interest, and continue to deliver the product that got them to sign up in the first place is what will determine if they'll stick around for any length of time.

But then I am ancient and a dreamer. :D

[abostonboy]

This is an interesting thread. I guess I am just old fashioned enough to still believe that yes filtering traffic is great for the sign up, for the join, but that it is the quality of content, the updates that occur as promised, that gets people to stick, to rebill.


Filter thy traffic to a quality site! One that the wife likes to watch! :)

[RottenRay]

Folks,

You're ALL right in one respect or another...

Is it a site that fits nicely in the MIDDLE of a niche? Might rebill nicely.

Is it a site that offers TONS of jerkable content all the time? Might rebill nicely.


Going back in time, to 2004, my CCBill rebills ALWAYS outperformed my new sales. Folks who had joined under a "single" more often than not renewed.

Looking today, they're "almost" equal, with the favor being on single subs.

(With the exception of a uralcash check I get every 6 months for someone who subscribed to www.asscult.com back in '01 and hasn't canceled yet - probably died from the content - the average paysite keeps someone 2 months... LOL!)


Brand loyalty is dead. Folks are now paying SERIOUS attention to grocery store flyers, looking for the best prices. Refunds and cancellations on ALL online transactions are up about 17%. CC fraud is up 7%.

Looking at retention might be a bad idea...


...

[Gaystoryman]

Folks,

You're ALL right in one respect or another...

Is it a site that fits nicely in the MIDDLE of a niche? Might rebill nicely.

Is it a site that offers TONS of jerkable content all the time? Might rebill nicely.


Going back in time, to 2004, my CCBill rebills ALWAYS outperformed my new sales. Folks who had joined under a "single" more often than not renewed.

Looking today, they're "almost" equal, with the favor being on single subs.

(With the exception of a uralcash check I get every 6 months for someone who subscribed to www.asscult.com (http://www.asscult.com) back in '01 and hasn't canceled yet - probably died from the content - the average paysite keeps someone 2 months... LOL!)


Brand loyalty is dead. Folks are now paying SERIOUS attention to grocery store flyers, looking for the best prices. Refunds and cancellations on ALL online transactions are up about 17%. CC fraud is up 7%.

Looking at retention might be a bad idea...


...

Is brand loyalty dead because the brand has been too watered down, or is it because of other influences?

I know that people are checking flyers more, I do, but it is because of changes at the one place we did all of our shopping at. It was the degeneration of the service, and quality, that made me start shopping more elsewhere, and I think really with so many 'branded' sites expanding to spin offs, that it is that causing the decline in retention.

Keep watering the booze and no one is gonna get drunk, but they are going to start switching from vodka to unopened beer a lot sooner.

my 2 cents

[RottenRay]

Is brand loyalty dead because the brand has been too watered down, or is it because of other influences?

I know that people are checking flyers more, I do, but it is because of changes at the one place we did all of our shopping at. It was the degeneration of the service, and quality, that made me start shopping more elsewhere, and I think really with so many 'branded' sites expanding to spin offs, that it is that causing the decline in retention.


What we're seeing is a combination of the cheapening of content and the fact that people are strapped financially.

Porn sales will go up when we acknowledge we're actually in a recession. Until then, folks will keep trying to hang on to homes they cannot afford, driving SUVs with bald tires to work.

Until the folks living 1 paycheck away from personal financial collapse acknowledge it, go completely broke, and move into cheaper domiciles (freeing up a little income to spend on "fun" like porn) porn sales are going to be slow - and the "sharecropper" sites like XTube and PornTube will continue to "clean our clocks" by offering a way for surfers to climax without paying for it.

The industry's response so far has been ass-backward. I know of (and promote) several studios which have reduced their quality to save $$ on bandwidth.

I couldn't - honestly couldn't - participate in the "for or against the Tube sites" thread here.

They're the coffin nail.

---
Adult entertainment IS NOT one of things which *should* be free on the web. The models need to earn a good living, and the promoters need their share as well. When we start removing the dollar incentive, the quality and safety of the entire industry will suffer.


...

[abostonboy]

Brand loyalty is dead. Folks are now paying SERIOUS attention to grocery store flyers, looking for the best prices. Refunds and cancellations on ALL online transactions are up about 17%. CC fraud is up 7%.

Looking at retention might be a bad idea...


...

Not so sure I agree with you on that one. Just looking at our members I can say a high % are very loyal. More loyal than I would ever think.