gaydemon
03-25-2009, 12:06 PM
I know how we all like a bit of drama.. so I thought this from AVN was quite interesting.
Which leads me too..
It does question and highlight something I encounter now and then as an affiliate. Reps often go from one site to another, while doing so sometimes claiming the new site they work for is far better than the last one.
Personally I prefer the more honest approach (for example as Mary did recently), simply saying that the contract is now at an end and its time to move on. To me thats more believable and gives me more faith in the person saying it than other explenations about the new site or product.
So do you think its the new company asking Reps to say "bad" things about their last employer OR is it just a marketting thing Reps do on their own accord?
Dear Friends,
As you may have heard, XXXXX has left AVN and begun employment with XBIZ.
While we wish her the best in her new position, I must take issue with information that XXXXX is sending to people in the industry. She says, "XBIZ has the same reach (as AVN) for less." I believe this statement is patently false.
Attached, please see our audited circulation statement (http://maillist.avn.com/C/4447/1138/13), which proves AVN's circulation of over 18,000 qualified B2B readers per month. During her employment with AVN, XXXXX herself has pointed out our audited circulation figures, compared with XBIZ and their lack of an audited circulation. I strongly urge you to ask XXXXX for comparative circulation data before you accept a sales pitch based on false information.
For over 26 years, AVN has worked diligently to provide retailers, chain stores, adult book stores, wholesale distributors, VOD companies, foreign sales brokers, cable operators the most objective reviews, legal information and marketing information available, while spending the proper time, money and skill to qualify our readers. We know that AVN gets into the hands of those people making the buying decisions, which affects your bottom line.
While I am calling most of you individually, I want to let you know that I will be taking over XXXXX's duties and handling most of sales for AVN myself. This way, I can speak to all of you on a regular basis, assess your needs and help you with marketing plans that are not only the most effective for you, but also the most cost-effective as well.
Which leads me too..
It does question and highlight something I encounter now and then as an affiliate. Reps often go from one site to another, while doing so sometimes claiming the new site they work for is far better than the last one.
Personally I prefer the more honest approach (for example as Mary did recently), simply saying that the contract is now at an end and its time to move on. To me thats more believable and gives me more faith in the person saying it than other explenations about the new site or product.
So do you think its the new company asking Reps to say "bad" things about their last employer OR is it just a marketting thing Reps do on their own accord?
Dear Friends,
As you may have heard, XXXXX has left AVN and begun employment with XBIZ.
While we wish her the best in her new position, I must take issue with information that XXXXX is sending to people in the industry. She says, "XBIZ has the same reach (as AVN) for less." I believe this statement is patently false.
Attached, please see our audited circulation statement (http://maillist.avn.com/C/4447/1138/13), which proves AVN's circulation of over 18,000 qualified B2B readers per month. During her employment with AVN, XXXXX herself has pointed out our audited circulation figures, compared with XBIZ and their lack of an audited circulation. I strongly urge you to ask XXXXX for comparative circulation data before you accept a sales pitch based on false information.
For over 26 years, AVN has worked diligently to provide retailers, chain stores, adult book stores, wholesale distributors, VOD companies, foreign sales brokers, cable operators the most objective reviews, legal information and marketing information available, while spending the proper time, money and skill to qualify our readers. We know that AVN gets into the hands of those people making the buying decisions, which affects your bottom line.
While I am calling most of you individually, I want to let you know that I will be taking over XXXXX's duties and handling most of sales for AVN myself. This way, I can speak to all of you on a regular basis, assess your needs and help you with marketing plans that are not only the most effective for you, but also the most cost-effective as well.