Is Link exchanges worth it if..

[gaydemon]

You have exhanged links with site X.

Site X has 100 outgoing links on the same page as your link is on.

The link you have to site X, is on a page with 20 outgoing links.

Both your own site and site X has PR4.

In theory the link you get from site X is worth 5x less than your link to site X..

Is it still worth it?

I'm wondering because I have lately been looking at my old link exchanges I. I've always been very careful with how i direct the PR flow through my own pages and to a selected few link exchanges.

But looking at those link exchanges I have the situation I described above, with the added difference that ive got a higher PR.

So really.. unless a page has a similiar PR value and amount of outgoing links there is no point to have a link exchange.. right?

[abostonboy]

Well. You are better at this than I am. But, you are looking at it from a PR point of view. If that site is an authority on a specific topic and Google recognizes that, don't you get some value if the link from that site is going to a page on gaydemon that relates to the topic? Not a PR advantage, but a SERP boost.

I guess what I am saying. If you trade links with a site that is number #1 for "gay asian" and various other gay asian keywords and they are linking to your reviews of asian sites, isn't it worth maybe not equal outgoing links? That page may have 20. You may have 10. But I think you are still coming out ahead or at least equal.

[basschick]

and what about traffic? do the sites in question send you any actual traffic, and is it more or less than you send them?

[rawTOP]

and what about traffic? do the sites in question send you any actual traffic, and is it more or less than you send them?

That is the ultimate question, but how do you measure traffic when it seems some in the porn business are adept at manipulating even services like Google Analytics? (see other thread (http://www.gaydemon.biz/showthread.php?t=1503))

[gaydemon]

Very true, but thats very complex link exchange, what i have is simple Index page for another index page without any specific keywords in mind. However that does make me think about other ways of doing it.


Well. You are better at this than I am. But, you are looking at it from a PR point of view. If that site is an authority on a specific topic and Google recognizes that, don't you get some value if the link from that site is going to a page on gaydemon that relates to the topic? Not a PR advantage, but a SERP boost.

I guess what I am saying. If you trade links with a site that is number #1 for "gay asian" and various other gay asian keywords and they are linking to your reviews of asian sites, isn't it worth maybe not equal outgoing links? That page may have 20. You may have 10. But I think you are still coming out ahead or at least equal.

Traffic from any and all link exchanges are minimal compared to SEO traffic. So these exchanges are just for PR / Serp value.



and what about traffic? do the sites in question send you any actual traffic, and is it more or less than you send them?

[tombarr]

Since keyword links are essentially "votes" as to your expertise ( according to the Hilltop theory of SE ranking ) in the subject contained in the keywords and their value is related to SEO rather than traffic, I would say a vote is a vote...regardless of his outbound link count. I think he might gain in the strength of your overall PR but you would get some trade back in the receipt of an inbound vote for you as the expert in the keyword linked subject matter.

[gaydemon]

Yes you are right IF a vote is a vote.

But if im right and i got a feeling i might be.. A vote isnt just a single vote that has always the same value. The "vote" has a value depending on the sites PR and how its distrubuted.

So a site which has 1000 external links on its page, its "Vote" is worth almost nothing compared to site (with same PR) that has 10 external links.

The vote has a weight which depends on other factors on the page.

And if that is true, whats the value of trading links with a site that is littered with links?


Since keyword links are essentially "votes" as to your expertise ( according to the Hilltop theory of SE ranking ) in the subject contained in the keywords and their value is related to SEO rather than traffic, I would say a vote is a vote...regardless of his outbound link count. I think he might gain in the strength of your overall PR but you would get some trade back in the receipt of an inbound vote for you as the expert in the keyword linked subject matter.

[tombarr]

Yes you are right IF a vote is a vote.

But if im right and i got a feeling i might be.. A vote isnt just a single vote that has always the same value. The "vote" has a value depending on the sites PR and how its distrubuted.



Agree 100%




So a site which has 1000 external links on its page, its "Vote" is worth almost nothing compared to site (with same PR) that has 10 external links.


I would not say nothing .. it is a vote and every vote counts for something,
has some intrinsic value.....




The vote has a weight which depends on other factors on the page.



Agree with you here. It's weight is diminished if the votes on the page are all random. If the votes on the page are all of a particular or related subject, it makes his site more of an authority, but not an expert on that subject. His pointing to you for those keywords is his collective authority on the general subject matter pointing to you, essentially saying, "i know what i'm talking about and this is the place to go for KEYWORD". Now if his votes are all helter skelter, nothing more than a simple link dump, then yes I would say his links have little authority to them and are likely very lowly valued
in the eyes of the SE.





And if that is true, whats the value of trading links with a site that is littered with links?

If a link dump type of site, it could be a bad thing to accept an inbound link from him, and certainly linking to him would not be good for your relative authority in the eyes of the SE either. However, if he has a ton of links on the general subject matter (say gay porn) then he is an authority on gay porn, and pointing to you as the expert on the keyword linked subject. Essentially then he is producing the same function as a link list... and we all know how valuable authoratative link lists can be :)

I guess it definately speaks to reviewing the page you will be linking to for compatibility before deciding to accept or reciprocate the link.